NOTE: Originally I was going to do 12 ‘mini-case studies’ about some of our customers, but we’ve got many more than 12 so I’ll just continue to post them over time. Love the ‘we set our standards and stick to them’ quote in this one. It’s a very simple statement, but incredibly powerful if you actually operate that way!
Growing Minds, Preparing Youth
Trinity Christian Academy, Dr. Marsha Barber
Trinity Christian Academy of Willow Park, Texas, isn’t your ordinary college preparatory school. Because, instead of preparing high school students only, TCA starts as young as possible – with Pre-kindergarten youth.
In fact, its approach has become so popular that every year the school has begun to add another class to each grade to accommodate such tremendous growth.
“We have waiting lists for some grades because we simply don’t have the space,” said Dr. Marsha Barber, chief administrator for Trinity Christian Academy. TCA plans to accommodate such growth through building another facility to house middle and high school students, fueled by an ongoing capital campaign.
But, TCA wasn’t always home to more than 400 students. When the school first opened in 1993, it had only 10 elementary students on its school roster, taught by two teachers.
Dr. Barber credits Trinity Christian Academy’s growth to its small class sizes, strong academics, character training and Bible-based curriculum. In 2008, TCA celebrated its 15-year anniversary.
“We put a good product on the market and do what we say we do,” said Dr. Barber. “We set our standards and stick to them!”
And, it’s paying off, as 100 percent of TCA’s last three graduating classes are currently attending colleges around the country.
Trinity Christian Academy also witnesses growth as a result of using promotional products as a way to spread awareness throughout the community, and as tokens of appreciation to grandparent organizations as well.
“Word of mouth has been the best form of advertising in establishing a good reputation in the community. Promotional items are great ‘thank yous’ and ‘leave behinds’ at community organizations,” expressed Dr. Barber.
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