Lead by our Merchandising team, and directed by our customers (who helped us select the perfect color palette via the web), we recently launched a range of classic Bic© Pens in new, metallic colors.

It’s always fun to watch new products, new designs – new colors – launch. These things generate such buzz and excitement and it’s great to see the team take such pride in their work.

You also get some fun little ‘perks’ occasionally – like this picture in Times Square!

(photo courtesy: Times Square2/PR Newswire)

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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