4imprint, LLC

Posted: January 08, 2021 | Updated: February 16, 2021 4 min read

It’s time to take note of what’s likely to be trending in the year ahead. Research shows that companies that give away promotional products are able to boost their sales up to 22%. And choosing a hot product is sure to get you noticed. The biggest trend is no surprise: health and safety is hot. And some trends (like the move from disposable products to reusable ones) continue to grow year after year. If you’re looking for inspiration on how to use trendy promotional items in your marketing efforts, we can help.

Health and wellness

Most executives and sales professionals believe health and safety items will remain strong sellers in 2021. Hand out hand sanitizer and face masks to customers—especially if you have a walk-in store. Or send a “just because” gift of a face mask case to each of your top customers. Attach a note that emphasizes you’re here to help and that they can reach you anytime. To welcome new customers, send them a versatile neck gaiter. They can use it as face covering, bandana, headband and more.

Work-from-home tech gear

With more people working from home than ever before, mobile tech gear is expected to be a big seller in 2021. Items like a wireless charging mouse pad and wireless earbuds can be quite handy. Use social media to create a poll that asks about the challenges of working from home and remind followers that you want to help. List a few items you’d like to gift, like a phone stand or a 4-in-1 charging cable. Then ask people which one would be most useful to them. Choose a few lucky winners. An interactive social media post increases engagement and can get your audience interested in staying up to date with your posts.

Casual/athleisure attire

Another trendy promotional item is casual/athleisure attire. People don’t have to dress up as often as they normally would for work, since many aren’t coming into the office. Hold a photo contest, asking work-from-home employees to send a pic of their new ‘office’. Award the most unusual, the funniest, the most comfortable, best pet ‘co-worker’ and more. Offer an array of prizes, like a hoodie, tube socks, a microfleece jacket or a cardigan sweater.

Reusable products

 The trend towards more reusable products just keeps growing. By replacing disposable items with ones that can be reused, you’re ensuring they see your name often. Host a recycling challenge where whoever recycles the most within a one-month time period receives a prize, such as a set of reusable straws or a reusable grocery tote. Send new customers a stainless steel tumbler with a reusable straw or a food storage container. You can also attach a welcome note that mentions how their reusable gift is helping the planet.

Tap into 2021’s trending promotional items

By using ideas like gifts for clients, work-from-home photo contests and recycling challenges, you can find fresh ways to use this year’s trendy promotional items in your marketing.

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