Our merchandisers always have a close eye on trends and developments in the marketplace. At 4imprint, you’ll find promotional products influenced by retail clothing fashions, color forecasts and tech developments. This allows you to have more influence, too. You can offer your audience the products they already want! Here are the major 2017 trends our merchandisers have already pinpointed:
High-tech technology for personal use
Technology is being incorporated in new and innovative ways into everyday life. Recent developments—like the smart jacket, interactive friendship bracelets and virtual reality viewers—are simply mind-blowing. Demonstrate your relevance in the marketplace with gifts like the Folding Virtual Reality Viewer or Mini Drone. Technology is especially popular for health and fitness applications, and you can choose a Tap & Track Pedometer Watch or Thermos® Connected Hydration Bottle with Smart Lid to keep new customers lining up!
Up-and-coming brand names
We all know many big-name brands that have an established following to maintain their popularity. But there are a few up-and-coming brands that you’ll want to keep your eye on, such as Yupoong®, Roots73®, Jam Transit®, Speck® and Takeya®. Choose Yupoong caps with a youthful vibe, like the Yupoong Melton Wool Snapback Cap. Watch for an influx of Roots73 apparel as well. For instance, you might want to have a look at the Roots73 Birchlake Tech Pullover. In the tech sphere, give Jam Transit a shot with the Jam Transit Bluetooth® Headphones, especially with the new iPhone® design. You’ll also want to pick up the Takeya ThermoFlask® Bottle, with sizes from 14 to 40 ounces, for your adamant water drinkers.
50 shades of blue
From pale seafoam to Baltic blue, we’re seeing an insurgence of blue color influences. Blue is the color of calm, creativity and serenity, according to the study of color psychology. The Pantone color predictions for 2017 show Niagara Blue (5415), Lapis Blue (287) and Island Paradise (629) gaining the most traction. Our current 4imprint favorite is teal, like on the Champion® Capital Laptop Backpack and the Tri-Blend Shrug. We already carry the 20 oz. BlenderBottle® in a blue color, but be on the lookout for teal to be added in 2017! And to make your decision even tougher, we have the Swing USB Drive in SIX different blue shades.
New astrological and geological prints
Celestial, marble, mineral: these are words describing the most popular patterns in textiles and other categories. You’ve probably seen the lululemon® leggings and S’well® water bottles in marble and other elaborate prints. Bring that same trend to your customers with the Marble Look Mug or the distressed print on the Two-Tone Accent Gusseted Tote Bag. The Pigment Splatter Performance T-Shirt has a “mineral freeze” pattern that looks rocker-chic. And the Storm Ultra-Lightweight Packable Jacket has an intergalactic cloud vibe to it.