4imprint, LLC

Posted: May 18, 2018 | Updated: December 31, 2020

Ahhh, summer. You know what that means: the bright sun in the sky, the smell of the campfire, and the sound of children playing outside. According to the National Recreation and Park Association, the three most popular summer outdoor activities are having a picnic or barbecue, going for a hike and hitting the beach.


When it comes to building brand recognition, summer provides plenty of opportunities to get your message seen. Whether you’re a hosting an event or offering summer swag for the outdoors, summer promotional products are sure to be appreciated and used.

1. Prepare them for a day at the beach

Almost half of people who go on summer vacation spend some of that time on the beach. That makes beach-themed outdoor promotional products an excellent choice for your customers and employees. One of the most effective summertime promoters is beach towels. They’re practical, versatile, and people keep them for a very long time. The Beach Towel – Sandals has a fun flip-flop design that’s perfect for trips to the pool or beach. Help protect their phone or other small electronic device from water damage with a Splash Proof Smartphone Pouch with Carabiner. And remind them to take care of their skin when you give them a Carabiner Sunscreen 1.9 oz. – SPF30. The carabiner clips to their bag or purse, keeping the sunscreen within reach. Combine some of these beach necessities into a full-on beach swag bag by putting everything in a Boden 10 oz. Cotton Tote.


2. Cook up a winning promotion with barbecue and picnic gear

According to CNN®, 75 percent of Americans own an outdoor grill or smoker, and Independence Day is the most popular day to use it. The Tailgate Table with Cooler is just right for small backyard gatherings. It features four cup holders, a built-in six-can cooler, and three pockets on each side to hold snacks, napkins and utensils. The Igloo® Akita Collapse and Cool Cooler holds up to 24 canned beverages or a variety of picnic foods. When not in use, it folds down for easy storage. Every grill master needs a Charlie Cotton Grill Apron, complete with tool pockets, an insulated beverage pocket and a built-in bottle opener. Guests will be pleased to take a seat in the Premium Reclining Chair with its removable pillow and three adjustable reclining positions.


3. Hit the trail with hiker-friendly giveaways

Whether going for a short stroll through the park or a long hike in the woods, outdoor promotional products can make a big impression. Hand out Spray Sunscreen with Insect Repellent to help prevent sunburn and insect bites. And the Neoprene Visor, available in five cool colors, will help keep the sun out of their eyes. Hydration is important, so make sure they have a branded CamelBak® Chute Mag Stainless Vacuum Bottle. Dual-wall vacuum insulation helps keep their beverage cold, and the built-in carrying loop makes it easy to grab and go. A Waist Pack with Organizer Panel allows wearers to carry everything they need for a day trip, including keys, wallets, maps, snacks and more.


4. Attract people to your summer event

Summertime is full of events, which means you’ll need plenty of outdoor promotional products to help your brand stand out. The 10′ Event Tent Valance Banner is designed to be attached to a 10-foot by 10-foot tent frame, like the Compact 10′ Event Tent. The Four Season Trek Outdoor Double Sided Retractor Banner features a sturdy base and a wind-resistant spring mechanism for added durability. On really hot days, put a smile on people’s face when you offer them a Mini Fan Keychain. They’ll remember you as the organization that had their comfort in mind.


Summer can be the season that builds your brand

No matter what you’re celebrating this season, summer promotional products can help you look cool, no matter how hot it gets.