In a world so dependent on technology, it seems surprising that notebooks are staging a comeback. The low-tech pen and paper of childhood are enjoying a resurgence in popularity, although the spiral-bound notebooks and three-ring binders of old are now being updated with elegant bound notebooks and handsome journals that adults are proud to carry.
“Notebooks are always a big hit no matter how you use them—whether it’s getting your life organized via the bullet method or another organizational system, practicing mindfulness via a gratitude journal, jotting down quick lists, or as a creative outlet for doodling and passing time,” said Melanie V., a 4imprint merchandiser. “Notebooks are also useful as handouts for meetings and conferences. And they make a great addition to your marketing mix.” Here are a few notebook and journal trends Melanie has identified, plus a few recommendations for using trendy customized notebooks as marketing tools.
1. Notebooks are mostly low-tech, but there are a few notable exceptions. “These notebooks have unique and fun features that make the recipient say ‘Wow!’ and your brand stand out,” Melanie said. The Grafton Notebook with Charging Cable and Pen features a duo connector that is compatible with iPhones® and micro USB devices. A removable snap closure both secures the notebook and keeps the cable handy. The ReKonect Magnetic Notebook features 55 sheets with a magnetic spine that allows each sheet to be pulled out and rearranged as needed. Faux-leather covers and your debossed imprint add a classy touch. Both notebooks combine high-tech and low-tech features that are sure to please anyone on your corporate gift list.
2. Simply put, pockets make everything better. These clever custom-printed notebooks are slim, trim and stylish—with handy pockets and your logo on the cover. The Gotham Notebook features a zippered front pocket and an 80-sheet notebook. The Canberra Compartment Notebook has a handsome heathered polyester cover with dual pockets. Either logo notebook would be a great gift for staff or your best customers and promising prospects.
3. Many traditional hardcover notebooks have smooth leather or vinyl covers. A popular trend is to use fabric or faux-fabric accents to bring warmth to hard covers, Melanie noted. Some of these notebooks also may feature a pen or stylus pen, and both the cover and pen may include your logo. The Linen Hardcover Journal Set is a great value with a refined, upscale look. The set includes a 96-sheet journal with perforated pages and an aluminum stylus pen. Your logo is on the journal cover, but it’s also laser engraved on the pen. This would make an elegant milestone gift or a great way to start bullet journaling (see Melanie’s blog entry with a link to the bullet journaling phenomenon here: Exclusive promotional notebooks to leave your mark in).
The Channelside Notebook has a cover that looks and feels like corduroy. Choose a screen-printed or debossed imprint. This relaxed-look notebook has the feel of a lazy Sunday afternoon. It would make a cherished gift for anyone who enjoys journaling or staying organized.
4. Stash these slim-profile notebooks in a purse, bag or jacket pocket for on-the-go notes and lists. Thin notebooks are great giveaways for any occasion, and the handy size means they’ll get used more—and your logo will be seen more too. The elegant Moleskine® Volant Ruled Notebook is 1/4″ thick and comes in two sizes. You can choose a screened or debossed imprint. The Memo Notebook measures just 1/8″ thick, so it tucks into a purse or desk with ease. This notebook contains 30 sheets of ruled, recycled white paper that are stitch-bound for extra durability. These very affordable memo books keep your logo front and center—and they’re an excellent giveaway for all kinds of events: open houses, trade shows, fairs, seminars and more.