Each business day, one worthy nonprofit receives a onebyone grant. That’s $500 in promotional products the organization can use to spread the word, recruit volunteers, thank donors and basically make the world a better place.
Sometimes, onebyone recipients share how they used their grant to move their charity forward. The stories they tell are inspiring, so this week we are passing along their ideas to you. Maybe they’ll get your creative juices flowing. What could you do with printed totes, pens, drinkware or other items, whether you are a nonprofit or for-profit business? Take a look at these ideas and apply them to your marketing efforts.
|The Charles H. Best Diabetes Centre|
The Charles H. Best Diabetes Centre, a registered charity, is the only agency of its kind in Canada that works specifically to help children and adults living with Type 1 diabetes. Type 1 diabetes accounts for just 10 percent of the country’s diabetic population, yet the disease left uncontrolled can lead to neuropathy, diseases of the kidney and eyes, and other more serious consequences. There are over 300 factors that can affect blood sugars, the management of which is pivotal to maintaining the best possible control—so to say managing the disease is a challenge is a gross understatement.
The nonprofit organization used their onebyone grant to purchase logo’d bags for classroom emergency kits. The bags contain lifesaving supplies, including a juice box, granola bar, fast-acting sugars and other medical provisions. “The logo’d bag makes it easy for school staff to quickly identify this bag of life-saving supplies,” said Laura Mountjoy, Charles H. Best Diabetes Centre’s executive director. “They’re really fantastic. We love them—and our parents love them.”
|The Limb Preservation Foundation|
The Limb Preservation Foundation is committed to the prevention and treatment of limb-threatening conditions. The foundation has many programs focused on research, scholarships and education for both patient and practitioner, plus a patient assistance program that helps pay expenses, such as rent, utilities, travel and lodging, during medical treatment. Volunteers provide encouragement and a shoulder to lean on for those recovering in the hospital after surgery. This effort has reached 426 people in its first year. “Many of these patients are completely alone, so these volunteers provide great support,” said Emily Williams, The Limb Preservation Foundation’s manager of special events and communication.
The Limb Preservation Foundation used its onebyone grant to purchase care bags, which were filled with all the essentials for a hospital stay—toiletries, lip balm, lotion, a deck of cards and more. The bags also included information about The Limb Preservation Foundation’s services and resources. “We want patients to be able to focus on their recovery versus on how to put food on the table or keep a roof over their head,” said Williams. “We let these patients know our organization is here to help and empower them to continue living the best life possible.”
|Stratford House of Blessing|
Stratford House of Blessing (SHOB) is a Stratford, Ontario food bank—but this nonprofit organization does so much more. In addition to providing emergency food supplies, it gives clothing, footwear, furniture and household items to those in need. It provides resources for children, such as diapers, formula, fully stocked backpacks, healthy school snack packs, sports funding and even Christmas gifts. It also offers resources such as life skill courses, expectant mother services and other community agency referrals in an effort to improve the quality of life for those it serves.
The organization purchased reusable, logo’d grocery bags for one of its many food drives. Local churches and other community groups distribute the bags and an attached list of needed items at area grocery stores. Supporters fill the bags and return them to House of Blessing where they can be distributed again. “Because the bags are reusable, they serve as a good reminder for people to bring them back,” said Stratford House of Blessing Development Coordinator Lisa Stanley. “Even if [shoppers] can’t fill the bag during the drive, they see it later on and return it—it’s a win, win!” Stratford House of Blessing provided food to 6,687 people last year—2,339 of those were children. “The number of people we serve goes up considerably each year,” said the organization’s Executive Director Theresa McMurray. “It’s projects like this grant that allow our organization to be so impactful. We really appreciate 4imprint and the support it’s given us.”
|New KindnessNew Kindness is a registered Canadian charity that seeks to give people purpose. It does so by providing volunteers with resources, and in some cases instruction, needed to make a gift for someone in need. The charity provides raw materials, such as wool, knitting needles, wood and more, so donors can create items like soap products, lotions, dish towels, wooden puzzles and even sock monkeys. The finished creations are then gift-wrapped and distributed to newcomers, the less fortunate, those suffering illness and injury and others in need. The charitable organization used the grant to purchase magnets imprinted with the standing December 1 date of its annual fundraiser and for engraved corkscrew/bottle stopper gift sets to be raffled in a silent auction. “People are already asking to put their name in the raffle because they’re so beautiful,” said Gulycz.|
4imprint accepts applications for its one by one program online at http://onebyone.4imprint.ca. Any 501(c)3 organization, registered Canadian charity, school or religious organization is encouraged to apply. Interested organizations are asked to submit applications a minimum of two months before items will be used, to allow time for application processing and product delivery.