Creating a brand identity that stands out for being genuine and trustworthy is crucial. It builds trust and loyalty among customers and staff. In fact, 86% of consumers say authenticity is important in the brands they support and 81% say trust is a deal breaker or deciding factor in their buying decisions.
Here are some ways you can build a better image for your company—no matter what industry you’re in—with help from logoed giveaways.
Encourage giving back
Empower staff to go out and make a difference in the community. Volunteering at a local food bank or animal shelter can be a great way to network while contributing in a meaningful way. Organize volunteer opportunities and outfit staff in a logoed T-shirt to create team unity and brand awareness. Or allow staff to volunteer on company time and reward them with a branded promotional product to show support. The Crossland® Vacuum Insulator Tumbler and the Kappa Travel Tumbler will keep their drinks cold (or hot) throughout the day as they help out around town.
Focus on the environment
Whether your company helps fund sustainable initiatives, organizes service projects to pick up litter or has policies to reduce waste around the office, demonstrating care for the planet associates your brand with social responsibility.
Next time you participate in a fundraiser for clean waterways or animal conservation, involve your customers by displaying Box Banks for donations. Or, allow employees to dress casual to support a cause. Imprint a button with the phrase “Casual for a Cause” for employees to wear with their jeans. Put together a contest to promote reducing office waste. For instance, the department that collects the greatest number of recyclables in a week gets a branded promotional product. Koozie® Tri-Tone Lunch Sacks and Recycled Polyester Performance Pique Polos make great prizes.
Promote a work-life balance
The ideal brand identity goes beyond just what your customers see—it seeps into how your employees perceive you, as well. Show your team you care about work-life balance with a few logoed giveaways they can use at home.
The Stress Relieving Adult Coloring Book & Pencils provides an opportunity to kick back and enjoy down time. Or get the whole family engaged with a game night. Playing Cards are a versatile gift that can be used for multiple games enjoyed by all ages. The Wooden Ring Toss Game is a great alternative to the company picnic. Send one home with each employee to show your appreciation.
Supply reusable items
Give customers and staff something they can use again and again to reinforce the idea that your company is always thinking of them. A Stainless Steel Straw Set is cool and convenient, plus it cuts down on waste. For those who start their morning with a trip to the local coffee shop, give them a Comfort Grip Cup Sleeve to keep their drink hot and their hands cool. A reusable tote is always a hit. A Value Insulated Grocery Tote is a great choice for groceries or take-out while the Bottom Gusset Shopper is roomy enough to hold all their purchases.
There are countless ideas and logoed giveaways to show off a brand identity that customers and employees will surely grow to trust, love and support. Use one or all these ideas to help you get started.