4 Ideas Friday!
Melanie, our bag merchandiser, sleeps with one eye open to the emerging trends in the world of business bags. What she’s noticed is that the industry has taken messengers, attachés and computer bags and given them some modern tweaks to appeal to today’s target market. In fact, many of the bags that are being added right now fall into multiple categories below. Here are four promotional business bag trends that you can implement with your next advertising campaign:
|Messenger makeoverMessenger bags are making a comeback in the business world. They’re less formal than a briefcase, yet they can carry all your recipient’s business essentials, including their laptop. With credit card pockets and storage galore, your customers won’t need to carry anything else. The Intensity Laptop Messenger and New Balance® 574 Classic Laptop Messenger are two such examples, each with padded storage for both a laptop and a tablet. The High Line Messenger Bag offers plenty of inside and outside storage, and its rear trolley strap makes it an effective travel bag. Associates are able to work smarter with the Compass Messenger Bag, featuring lots of storage compartments and a dedicated tablet pocket.|
|Classic stylingSome bags never go out of style. Their time-tested functionality make them perennial favourites. For a bag that works as hard as they do, choose the VP Attache. The unchanged, everlasting look of the Carhartt® Signature Laptop Messenger makes it a suitable business bag for general contractors and project managers who work at changing jobsites. The dapper Wall Street Laptop Brief offers a leather-like look that never gets old and a desirable slim profile they’ll love. The ageless simplicity of the Alumni Portfolio Brief Bag makes it appropriate for a varied workforce.|
|Tech built-insWith almost everyone’s life revolving around tech, it’s time to think beyond bag basics toward more progressive features. The Zoom Checkpoint-Friendly Laptop Messenger stretches the limits of mobile tech with padded laptop section, plus a full organization panel below the buckle flap. The Thule® Crossover Laptop Messenger and OGIO® Vault Laptop Messenger Bag both support your staff’s busy business lifestyle with an organization panel. The High Sierra® Upload Business Laptop Case is made for the tech lover with a tablet pocket and gadget organizer.|
|Slim profileIn these modern times of paperless files and computers that fit in your hand, the “less is more” mentality has never been so predominant. Slim, minimalistic designs align with this business bag trend. The OGIO® Apex 15″ Laptop Slim Case offers enough room for what they need without weighing them down. The clips, pockets and space for essentials in the Slim Organizer Brief Bag help your business partners work efficiently. And the Capital Tablet Bag features modern metro styling and a minimalistic design that helps them stay focused on the task at hand.|