The nation’s Baby Boomers will be between ages 52 and 70 this year. According to the Population Reference Bureau, the number of Americans ages 65 or older is expected to more than double from 46 million in 2016 to more than 98 million by 2060. Seniors are staying on the job longer, too. By 2022, 27 percent of working men and 20 percent of working women will be age 65 or older.
Keep the unique needs of older folks in mind when planning your marketing strategies. They’ll appreciate the extra effort you made to choose useful, thoughtful promotional gifts!
Staying active at all ages: Exercise is important for all of us, but as we grow older, staying active can mean the difference between mobility and confinement to a wheelchair or bed. Put your brand on Walker’s Guide Key Points to share useful walking tips. The Exercise Band and Easy See Pedometer with Clock would be great gifts for residents at retirement villages, YMCA programs for seniors and wellness programs at work. The Fitness Belt Pouch is a clever branded gift for travel agencies and law-enforcement safety programs aimed at helping seniors keep their personal
valuables hidden when traveling.
Handy healthcare helpers: Keeping track of multiple medications is a hassle for anyone, but it can be a real challenge for aging folks. The Jumbo-7 All-Week Pill Box is a practical, helpful gift they’ll use and appreciate. Arthritis and weakness in the hands can make opening pill bottles a chore, but your logo’d gift of a Medicine Bottle Opener will make that task easier—and it helps keep your business name on their minds. Hospitals, clinics and pharmacies can encourage patients to stay hydrated with the Insulated Medical Mug with Straw. Saving money is always important for seniors, and sometimes it’s cheaper to order medications that can be cut in half—a chore made simple with the Primary Care Pill Cutter (printed with your logo). Put your agency’s name on the front of the Senior’s Health Pocket Slider for a helpful health handout (other topics also available).
Notepads and reminders: A jotted note is an excellent way to remember appointments, birthdays, medication reminders and almost anything else. Your gift of a logo-printed Scratch Pad, Dry-Erase Memo Board, Smart Clip Memo Board or Big Block Calendar will be used every day, and they’ll remember your agency or service every time they look at it. Calendars are affordable printed gifts that make terrific giveaways for any senior center, Meals on Wheels, church or social agency.
Help seniors with relaxing hobbies: Kicking back with a good book, magazine or puzzle book is a great way to chill, but not being able to clearly see the words can put a damper on those activities. Help seniors easily read printed material by giving them the affordable Magnifier with Card Pouch—a business-card-sized magnifier with your agency’s full-color imprint on the case. Order some Central Park Readers for your assisted living center or seniors center. They are affordable advertisers that help make it easier to see smaller print. Large Print Word Search Puzzle Book & Pencil sets are another fun way to spread your message. The adult coloring book craze has swept the country, and now you can put your agency or business logo on adult coloring sets for the ideal relaxation gift.