Marketing your business can be an expensive proposition, so finding the most cost-effective and proven ways to build your brand has to be a top priority. Promotional products are an affordable and efficient way to deliver your message. To get the most out of your investment, make sure the custom promos you choose are relevant, engaging and long lasting. That way—whether you’re handing them out face-to-face at an event or mailing them directly to a home or business—your brand will stay on their mind.
Check out these marketing tips to find the perfect promos for your business:
Take your message to town:
Sometimes a simple approach is best. Think about how many Plastic Sheeting Yards Signs you see while driving around town during election season. Yard signs are great at getting political candidates’ names out there, but signs also work great for real-estate agencies, repair services, sell-from-home consultants and others. Post-it® Poster Paper is an inexpensive way to share your message, whether you want some four-color posters for your business or need affordable signs for advertising around the community. Repositionable adhesive makes these posters easy to display. Child ID Kits are practical giveaways that show your concern for child safety. Hand them out at county fairs, safety events, open houses, parades and more. One of the most economical promoters for bars, restaurants and coffee shops is the Wooden Nickel. They’re ideal for happy hour drink specials or other offers.
Pound the pavement:
Gain attention for your political campaign, home improvement business or restaurant by knocking on doors and shaking hands. Dress professionally and carry identification, preferably displayed around your neck with an attractive Dye Sub Tubular Lanyard. Print your selling points on a full-color 8-1/2″ x 11″ Tri-Fold Brochure. For those who aren’t home, consider imprinting your contact information on a Convention Bag or the Flexible Plastic Door Hanger. Include a discount coupon or a little bonus item, like a logo’d pen, to encourage them to seek out your services.
Win them over with direct-mail favorites:
You can reach thousands of prospects and customers for less than a dollar plus postage with these affordable advertisers. Now that’s value that can’t be beat! Antique Series Seed Packets are a fun way to share your message and grow your business. Be sure to leave a few of these in your reception area, too. Magnetic items are effective because people keep them to display on their refrigerators or metal cabinets. Put a useful memo pad and your contact information in their hands with Bic® Business Card Magnets with Notepad. There are several stock designs to choose from, each customized with your logo. Include them with welcome information, invoices or a holiday card. Another way to keep your message on their mind is to give away fun wearables. Invite people to your school event or anniversary celebration with a Paper Sports Visor or Custom Temporary Tattoo that ensures they’ll remember you long after the image is gone.
Impress them with front-desk giveaways:
When prospects or customers walk through your front door, make sure they know they’re appreciated. Can’t-miss giveaways, like the Lip Balm with Dome Cap or Thumbs Up Cell Phone Stand Pocket, will get used often and will keep your company name on their mind. Display your company’s offerings and advantages on 9″ x 4″ Rack Cards. They’re also perfect for museums, takeout menus, event schedules and more. Dress up your front desk with an attractive CounterTop X Banner Kit. Drawing attention to your job openings or benefits offerings is easy with these full-color displays.