Fashion trends aren’t just for the catwalk. From the office or trade show to the gym or team-spirit event, we have custom branded apparel that will fit your budget, your team and your style. Laurie, 4imprint’s apparel expert in merchandising, gave us a few tips for finding the perfect piece for your next promotion.
Old-school vibes in modern times
Iconic fashion never really goes out of style—it gets a modern makeover. The core style is eternal. The best example is vintage apparel. Laurie said, “Whether in school or not, vintage collegiate and team-spirit fashion is easily recognizable. Timeless styles like the varsity jacket are reimagined into hoodies or cold-weather scarves and hats.” For even more old-school style, check out apparel that offers applique decoration.
That vintage look can also be found in trending dye and coloring techniques like mineral-washing, which creates a weathered, broken-in look on that new favorite tee and sweatshirt. Or look for tops with old-school detailing, like contrasting sleeve details and exaggerated collars for a sporty look.
Matching sets reign in the comfy-collegiate style. Sizing up on sweatshirts creates an easy companion for joggers, making it a breeze to outfit sports teams or clubs with custom branded apparel.
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Workwear that offers form and function
Workwear styling is huge right now. Often defined by iconic heavyweight sweatshirts, worn-in crews or weighty T-shirts also fit the bill. Look for tees with fabric that’s 6 oz. or heavier and sweatshirts weighing more than 10 oz.
Apparel made from cotton duck, such as the Carhartt® Washed Duck Active Jacket and DRI DUCK® Craftsman Woven Shirt, are durable and long lasting, so they’ll be your team’s favorite garment wear after wear. Duck fabrics feature a tight weave and are often water-resistant, making them a prime choice for wet conditions. For even more weather protection and style, check out a flannel-lined option.
According to Laurie, “Workwear is also known for its neutral color palette, like camel, navy and muted grays—an especially popular choice as fall colors start to emerge. Denim shirt jackets or durable twill shirts heighten your team’s style while still being functional.”
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Buttery-soft fabrics meet performance technology
Textiles have come a long way, and the most popular elevated-performance fabrics right now combine the softness of cotton with the performance technologies of polyester and spandex. Laurie explained that this “creates a distinct hand-feel that’s often described as buttery”. Check it out for yourself with the Greatness Wins Core Tech T-Shirt and hoodie.
Designed for athletic performance, these elevated fabrics are well-suited for any gym or workout space, indoors or out. In addition to the same moisture-wicking properties popular in standard poly-blends, you can also expect UV protection and snag resistance from many pullover and polo styles.
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Welcome to the neighbor-hood
For lightweight, versatile logoed apparel options, consider the cool-weather cousin to the beloved tee: the hooded T-shirt. This style is a natural choice for the transitional time between summer and fall. Lightweight and breathable, the Zone Performance Hooded Tee features sun protection and moisture wicking. This creates a truly versatile piece, which makes it a favorite among anglers and hikers.
Other versions of this silhouette feature soft cotton-blend fabrics and are perfect for finicky weather, especially when layered under a vest or jean jacket on cooler days. The Primease Tri-Blend Hooded Tee is an excellent layering piece. Laurie suggests looking for items in fall colors for effortless styling.
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Logoed apparel is a win for everyone
With its universal appeal, durable construction and performance technology, custom branded apparel is a long-lasting promoter that helps spread your message all over town. These suggestions can help you earn style points while creating a cohesive look for your team.