4imprint, LLC

Nov 20, 2015

4imprint 4 Ideas Friday
4 Ideas Friday: Social media promotional strategies

In today’s world, it is important to have a social media marketing strategy established at your organization. If not, you could be missing out on a valuable, vast portion of your desired business. Take advantage of the cost-effective marketing that social media platforms offer—all you need is a smartphone and username! Outlined below are some relevant promotional products and examples to implement alongside your social media strategies:

Free gifts to gain followersGiving an incentive to those who “like” your page is a great social media strategy to build your following. The personalized Vero Bluetooth® Speaker or Case Logic® Reflexion 15.6″ Laptop Messenger are desirable gifts to offer your audience once you reach 1,000 followers, for example. Give bloggers who refer traffic to your social media sites a logo’d Tablet or Recipe Book Stand and it might end up on Instagram®. Host an online “chat party” and give participants an opportunity to win an Igloo® Party To Go Cooler for driving conversation about your brand.Roll Up Fleece Blanket
Implement your hashtag strategyHaving a marketing campaign hashtag, such as our #SwaggingRights, enables you and your audience to see what is being said about your brand. And what promotes your hashtag (and relieves tension) better than a custom-printed Hashtag Stress Reliever! Or show your sense of style with imprinted Risky Business Sunglasses with Mirror Lens and full-colour Event Bands. Encourage recipients to take photos with your giveaway items and tag your business on Facebook® or Instagram. Boost event participation with entertaining props, like the Moustache on a Stick, Lips on a Stick and foam hats. Attendees will have a blast taking selfies with the custom-printed props, and tagging your company in their photos. We know this from experience! Check out our Photo booth action.Ear Buds with Hashtag Wrap
Low-budget brandingFor pennies per piece, these promotional items will spread your social media campaign farther and wider. Print your QR code on Java Jackets, linking customers to your social media outlet of choice. Offer a Full Colour Memo Notebook with daily business transactions—full-colour imprinting allows you to include your social media icons. When reaching out to customers in person, offer them discount coupons printed on a Post-it® Notes when they join your social media platforms on the spot. And hand out the Metallic Wolverine Stylus Pen with a reminder to visit your Facebook page.High Density Pulpboard Coaster - White - 3.5" Rd

Drive conversation across multiple platformsIf your business participates in multiple social media channels and wants to build followers in all of them, then these ads can help. The full-colour imprinting on the Full Colour Cleaning Cloth allows you to feature your username and other various social media outlets you participate in. Share the advantages of following all your social media with Starzmania Goody Bag or App Two-Tone Magnets. If you have different content on each social media platform, refer them to all of your platforms with the Bic® Note Paper Mouse Pad.Value Non-Woven Tote





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