4 Ideas Friday: Expand your inner circle with custom outerwear – Canada

Sara, our resident apparel merchandiser, has a keen eye for spotting promotional apparel trends and sourcing garments that match the current style climate (pun intended!). In the outerwear department, she has noticed a shift toward colours and styles that multitask and adapt to people’s different needs. Looking ahead to the upcoming change of seasons, it’s time to start stocking up on popular promotional winter essentials. Here is what Sara recommends you look for this winter:

From deep charcoal to lighter silver, grey is the trending colour of this year’s winter season. Grey is a versatile, easy-to-match hue for both your employees’ wardrobes and your logo. It is particularly predominant with athletic, fleece and soft-shell jackets. The Victory Hybrid Performance Fleece Jacket highlights this trend in both the colour-blocked sleeves and the French terry body. Iron Grey gives the Crossland™ Colourblock Fleece Jacket a dusky, athletic look, and you’ll only find this Exclusive product at 4imprint! Neutrals, like battleship grey and steel grey, give the Crossland™ Soft Shell Jacket and Eddie Bauer® Soft Shell Jacket a favourable look that anyone can pull off.

A resurgence of old-school outerwear designs presents a unique opportunity to indulge your customers’ keen sense of style. The Bomber Jacket, for one, is experiencing a spike in popularity. Our Evoke Bonded Fleece Jacket gives the reliable standby an update with breathable, water-resistant material. The Harriton Tricot Track Jacket refreshes the 70s trend with soft fabric and on-the-go fashion features. The colourblock and reflective asymmetric piping on the Strike Colourblock Fleece Jacket revives the retro cool style with edgy newness.

Down insulation, quilted details and extra padding are a recurring trend in winter outerwear this year. Jackets with these features are becoming more lightweight than ever without sacrificing any of their superior warmth. Some of these puffy coats are even packable! Down insulation gives the Whistler Light Down Jacket extra warmth, while the stretchy material and contoured fit keep the look sleek and fitted. The puffy, quilted Columbia® Puffy Jacket has 100% polyester synthetic down insulation for combating the deep freeze of winter. Thermal insulation makes the North End Ripstop Insulated Vest best for in-between days. The Epic Insulated Hybrid Jacket offers reliable warmth in the quilted body, plus four-way stretch for ease of movement.

Get the most out of your logo’d outwear with jackets that can be worn for athletics and as casual wear. The First Knit Jacket could easily go from the tennis court to the country-club luncheon with its flattering fit and sporty polyester jersey knit fabric. Go straight from a morning run to Sunday brunch with the Langley Knit Jacket. Pullovers provide the perfect cross between a jacket and a shirt. The Microfleece Colour Zip Pullover and Radar Half-Zip Performance Pullover bring out their inner athlete while providing a weekend-appropriate look.