Phase two of this two-part Blue Paper discusses marketing ideas and methods to help effectively reach your intended audience. Ideas and tips include pre-show strategies that include building a targeted list, launching direct mail campaigns, supplying perks to key targets, post-show follow up, engagement activities, and more!
In this paper, you will learn how to drive your best clients and prospects to your trade show booth—and make the visit worthwhile to both the attendees and your company. Strategies to create personalized experiences before, during and after a trade show will also be explored.
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