When Oreo™ sent a perfectly timed tweet during Super BowlSM XLVII’s power outage, it wasn’t just happenstance. The cookie company has agile marketing to thank. Adopting an agile marketing approach allows marketers to respond to changes in the marketplace quickly and easily. This Blue Paper® will outline how to adopt an agile marketing culture, as well as the barriers you may face and the rewards you will reap.

 

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