If there’s anything that could route more traffic to your booth, it’s an enticing set-up. That and extra-special giveaways! Here are some of the best ideas I’ve seen for making your booth the most inviting one in the aisle:

Movement: Static, stationary booths are sufficient, but stations that provide movement have an extraordinary attractor factor. For instance, the scrolling ad banner grabs attention with its constant flow of information. Anything a little unexpected is sure to catch their eyes.

Glowy Items and Lights: A dark exhibit with light-up products is a surefire crowd draw. Mood lights , light-up novelties , and glow-in-the-dark merchandise have a special magnetism about them.

Games: Challenge passers-by to a fun game with valuable prizes. A toss game or card contest  will keep potential clients thoroughly engaged. Booths with games are often the most memorable. So, customers will remember you when they need you!

Exceptionally Exciting Giveaways: While everyone else is giving away imprinted keychains and pens, you could benefit greatly by giving out something exceptional like a designer tote, a multi-purpose kitchen gadget, or a set of measuring spoons with personality. These will all be put to good use.

Demos: A simple demonstration makes your product come alive. Show customers how your product works and the different ways it can be used. A booming voice and charismatic attitude are also valuable assets!

And if your booth smells like chocolate, you might possibly have the biggest draw of all!

Julie, Crystal and John from our team are working our booth at the 2011 SHRM Conference and Expo (booth 2952). SHRM (Society for Human Resource Management) is a fantastic organization and the show is always a big hit. Each year we have a different promotional tote bags to give away (here’s a link to the one for this year) – and as you can tell from the photo below, we go through a bunch of them!

The market is always growing for promotional products, and that’s great news for you! It keeps the latest and greatest new products rolling out, and I have a few great ones to share today!

You can’t stop into an office, shop at the mall, or make a quick coffee run without seeing people glued to the latest Apple® technology. The iPhone® or iPad® can be used for chatting, web surfing, or apps, and these high-powered gadgets are now a major part of everyday life for thousands.

Looking to turn the heads of these Apple-holics? 4imprint now has two all-new promotional products that will whet their appetite for your brand.

The myPad iPad Case is a flexible plastic case that offers their iPad an extra layer of protection against scratches and gouges while showing off your logo on the textured back side. They come in a variety of bright colors to grab attention and enhance their personal style. Stock up for your next trade show — these will go quick!

The most recent iPhone 4 upgrade is a must-have for Apple loyalists. Keep their lifeline in mint condition with imprinted iPhone 4 cases. You’d be hard-pressed to find another promotional giveaway that will see more around-town exposure than these imprinted hard plastic cases! Silicone iPhone cases are also available for the iPhone 3.

Promotional iPad and iPhone cases can help you connect with early adopters and tech-savvy crowds with the added benefit of illustrating that your business or organization is eager to stay current on the latest trends!

For more promotional gadgets and tech helpers, see our expansive selection of technology giveaways that includes everything from imprinted USB drives to embroidered laptop computer bags and beyond!

Saw one of these scrolling full-color banners in action again over the weekend and was reminded (as I saw person after person check it out!) how effective they are at grabbing – and keeping – attention.

If you do several trade shows or community events over the course of a year this Rapid Change Retractable Banner is a great value.

Obviously you get the impact of great full-color graphics, but because the banner can be changed quickly, you can have different banners made up for different products, services, or events – or keep a spare of your original – and just swap them out as you need them. It’s really easy to do as Kristin demonstrates in these vids.

If your organization promotes to anyone that is likely to use prescription medication, this is a handy giveaway to consider. Great imprint area, and very, very handy!

And handy promotional products are very, very effective.

If you’re looking for effective giveaways, the best advice is to offer something that’s going to get used – something that has real practical value.  If your target audience is involved in cooking at home (which in this economy is something that’s grown in popularity) these new palm peelers/graters are the perfect example of a promotional item that does exactly that.

Quick props for two promotional items that fall into the ‘it’s always nice to have your logo associated with coming to the rescue’ category.

The Scotch Brand Lint Sheets Pocket Pack and our Stain Pen make great giveaways because they’ll get used, and when they get used the ‘wow, I’m really glad (insert your company name here) gave me this item’ is worth WAY more than these items cost.

Plus you’re doing your part to keep people looking good and living lint free!

I’ve mentioned how popular reusable shopping totes are right now – you see them everywhere and they are super-harndy. We’ve put up a couple new videos to tell you about them. If you’re looking for a well-received, effective promotion, these promotional totes are a winner.

Looking for a popular trade show bag? Here’s a photo of our own John Lord holding our Hobo Tote. We’ve given away 800 of these about 7 hours at the SHRM show. Huge hit – maybe too huge…we ran out and are having reinforcements flown in for tomorrow!