We’ve all attended open houses for schools, neighborhood gatherings, and family events, but have you ever thought of holding an open house at your healthcare facility to network or offer new specialties to patients?

• Set up a meet & greet for staff to get to know new and existing patients.  Staff will have the opportunity to meet with patients on a personal level to get to know them better, understand their concerns, and learn about their families.  When greeted by name at the next appointment, both staff and patients will feel appreciated.
• Introduce the opening of a new location to the community.  Invite local media to the open house, as well as new and potential patients.  It’s a great opportunity to talk about the benefits of the new location, and make patients aware of your presence.
• Recruit new staff.  Invite prospective job candidates in to meet your staff currently in you organization.  They can get to know what positions and opportunities are available, and understand more about your business and plan.

Open houses provide many public relations opportunities for your healthcare facility, and provide an ideal occasion for you, your staff, and patients to network in a more casual setting.

For more information on planning an open house, take a look at 4imprint’s Healthcare Newsletter.

Want to increase the effectiveness of your PR efforts? Here’s a great article by David Seaman (written for entrpreneur.com) about how to write effective press releases.  It’s a well written, easy-to-understand article with solid examples.

Obviously he practices what he preaches.  Read the article here.