July 11th, 2011
One morning, while grabbing my usual (skinny latte) at the coffee shop around the corner, the coffee sleeve caught my attention – even before I’d had my daily dose of caffeine.
It was different. It was custom-printed and featured artwork by children with autism.
Flyers at the coffee shop explained the promotional coffee sleeves were part of a month-long campaign the coffee shop was holding to raise awareness of autism. For every sleeve handed out, Planet Perk made a donation to the non-profit organization Autism Speaks.
It was a clever way for a non-profit organization to get its message across.
But, non-profit organizations aren’t the only ones who could benefit from a partnership with a local coffeehouse. A doctor’s office could imprint a coffee sleeve with a fast fact about the health benefits of drinking coffee – along with a reminder to get a physical. A dentist could highlight the importance of brushing after drinking a morning cup of coffee – and a phone number to schedule a check-up. Dry cleaners, hardware stores or other retail locations could print a “coffee lovers” coupon on the sleeve with an offer to redeem it at checkout. In fact, the Java Jacket – Large would be perfect for a promotion like this.
The ideas are endless. Spend a little time brainstorming how you might put these promotional products to work for you. It’s a good reason to grab a cup of coffee.
March 11th, 2011
It’s almost time to spring ahead an hour for Daylight Savings Time, and that means losing an hour of shut-eye! If you’re like me and have a hard time locating reality when the alarm clock goes off, even this little shift calls for a well-planned strategy: MORE COFFEE. And I bet I’m not the only one!
Consider this: According to annual industry reports, 150 million people in the US (that’s half the population!) enjoy hot, iced and specialty coffee drinks. What does this mean for you? Adding a jolt of joe to your promo could open new grounds for promotional success. Check out these unique giveaways that help you think “outside the mug”!
Great for java junkies! Reusable neoprene coffee wraps help keep their brew piping hot while reminding them of your organization or company. There’s less waste than using cardboard wraps, too!
No need to get the jitters when you have this coffee-cup shaped stress ball. And chances are, it won’t leave coffee rings on your desk, either!
Serve up piping hot espresso the way it’s meant to be: in 4-ounce logo’d espresso mugs. Your logo stands out on the matte finish, and modern café styling will remind them of a relaxing visit to their favorite coffee shop!
The specialty coffee market isn’t just for the hipster down the street anymore. Try something new with your promotional products to connect with your target audience and generate more than just a caffeine buzz!
March 30th, 2010
When first looking at selling these little cardboard sleeves, we thought they would appeal to small, independent coffee shops. They have, in fact, turned into some pretty powerful marketing machines for all sorts of organizations.
If you think this wouldn’t be for you, think again.
Promotional coffee sleeves make great event advertisers and discount coupons for use in your local community. If you don’t have an obvious way to distribute coffee, find a local café owner who would be interested in distributing for you.
A quick flick though some recent orders gives some interesting ideas for ways to use them:
- Advertiser for a film festival
- Dentists/orthodontic’s (with spins on white teeth/drinking coffee!)
- Discount coupon for a chiropractor
- Church services
- New productions at a local theatre
- Advertising a health fair at a nearby school
- New apartment opening/open house
- Discount voucher for new spa services
- Advertiser for bank and financial services
- Summer event program details for arts festival
- Advertising job fairs at colleges and universities
…..oh and, of course, some coffee houses advertising new roasts and discounts of future purchases.
Has your organization found a creative way to use promotional products like Java Jackets? I’d love to hear about it.