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Make the World Brighter One Promotion at a Time

If you haven’t heard yet, there’s a new crusade setting out to make the everyday a little more beautiful. It’s called “yarn bombing.”  Artists have been busy covertly planting pretty little knitted surprises around various big cities. The idea is to give mundane city objects, like bike racks and lamp posts, pretty colorful cable-knit sweaters. One website calls it “improving the urban landscape one stitch at a time.”

Here are some that Moriah found near home:

I recently saw another blog post where the author similarly added beauty to a few outdoor environments, including a sidewalk crack. She painted hearts on some ordinary rocks and set them out with the sole purpose of brightening people’s days, especially those who were downcast.

Source

This novel concept of randomly making people’s days brighter translates perfectly into promotional territory. Think of it as the antithesis of graffiti.

With the proper approval, leaving behind “flower bombs” in the industrial park or logo’d mint tins at popular dating spots (movie theaters, restaurant tables, etc.) will have potential customers equating your company with good times and extra thoughtfulness.

 

Finding an unexpected, wacky stress ball in the dentist’s chair or a personalized bookmark in a newly purchased novel is such a rewarding special touch. What ways could you translate this heart-warming trend into a marketing opportunity for your business?

Making someone’s day brighter is not only good for business, but it can also be good for the soul. Wouldn’t you agree?

~Jessica

Earth Day Inspiration

Has Earth Day 2011 inspired you to find a few ways your team can green your workplace? The Eco News Network has pulled together some simple ideas in a post titled “Ten Easy Ways to be Green at Work.”

Here are a few of my favorites:

“Replace plastic water bottles and Styrofoam coffee cups with reusable travel mugs and water bottles.”

If you usually offer visitors to your office a cup of coffee upon arrival, replace throwaway coffee cups with the I Am Not a Paper Cup -16 oz. Mug. This paper coffee cup look-alike keeps throwaway cups out of the landfill and is biodegradable.

I Am Not a Paper Cup | Promotional Products from 4imprint

“Spread the word! Encourage your co-workers to become green and improve your workplace atmosphere.

Want to inspire your team to be more eco-friendly? The Just the Facts Bookmark – Eco Friendly includes 15 easy, do-able tips for being green.

Just the Facts Bookmark - Eco Friendly | Promotional Products from 4imprint

“Invest in some eco-friendly office supplies…”

Eco-friendly promotional products and office supplies can be green, stylish and so handy that your team will snap them right up. The Eco Meeting Notebook is a great example. This journal is made from 100% recycled material and organic inks.

Eco Meeting Notebook | Promotional Products from 4imprint

The Kernel Eco Pen is another great among eco-friendly promotional products.

Kernel Eco Pen | Promotional Products from 4imprint

These striking pens are manufactured from cornstarch material.

Koerner also suggests encouraging team members to walk or bike to work. Adding bike racks is a great way to do that. (Here at 4imprint, we made sure bike racks were included in the design of our new distribution center.) Likewise, she suggests turning down the lights and using natural lighting whenever possible.

What other ideas do you have for making your workplace more green? I’d love to hear them.

-Suzanne