With the US Open underway, I wonder if we’ll see more matte gold on the courts, a la Roger Federer at Wimbledon.

If you haven’t seen the photos, they’re worth checking out.  His Nike®-sponsored gear was white with matte gold logo, detail and trim. (Photo credit: Nike)

That it perfectly matched the championship trophy is probably not a coincidence.

In fact, the matte gold reminded me of our Zig Zag Pen, which sports a similar gold tone.  Of course, had we known, we could’ve created a white pen with matte gold trim.

Bottom line: matte gold is hot.

Are you seeing it pop up in other unexpected places?  If so, I’d love to see photos.  Send me a link if you have one.

–Suzanne

Quick props for two promotional items that fall into the ‘it’s always nice to have your logo associated with coming to the rescue’ category.

The Scotch Brand Lint Sheets Pocket Pack and our Stain Pen make great giveaways because they’ll get used, and when they get used the ‘wow, I’m really glad (insert your company name here) gave me this item’ is worth WAY more than these items cost.

Plus you’re doing your part to keep people looking good and living lint free!

New pens featured in our pen catalog will make you say ‘wow!’

First, these pens look really cool – they are available in new styles and colors.  Equally importantly, they are affordably priced.  Here are a few I think you’ll like:

Curvy Pen

Customers love this pen!  So, we’re always on the lookout for ways to update it and make it look even more phenomenal.

Bright colors are hot, so that’s what you’ll see here.

This pen is available in a White Barrel – that looks sharp when paired with Lime Green, Gray, Orange, Turquoise or Magenta trim colors.  (For those interested in both style and price, these pens start at just 85 cents each for a quantity of 250.)

New Spiral Notebook and Ballpoint

You’re getting the inside scoop on this notebook and pen set.

Each notebook is paired a matching Curvy Pen with white barrel with bright accent trim.  The notebook and ballpoint set will be available later this summer.

Stay tuned.

Zig Zag Pen

This new pen has a frosted finish, which gives it a luminescent quality.  Translucent blue green, red, teal and opaque black are paired with matte metallic goldtone trim, a 4imprint exclusive.

These color combos are really striking.  Your logo will pop.

Clip-It Color Pen

Workers who spend a lot of time out and about on job sites will love the handy spring-loaded clip on this pen.

It’s available in translucent black, green, orange, blue and red.  Prices are just $1.19 each for 300 pens.

Hex Pen

If you want a pen that will really stand out, check out this one.  The combination of the clear frosted barrel and the peekaboo hex design makes this pen a standout.  Prices start at just 65 cents for a quantity of 300.

Fame Highlighter Pen Combo

This pen does double duty with ease.

It pairs a retractable pen with a highlighter – a combination you don’t often see together.

This is another 4imprint exclusive.

If you’d like to request a copy of our Pen Collection catalog, call 1-877-446-7746.  Or, see all of our pens by clicking here.
–Suzanne

In my last post I offered 250 free pens to the first 100 people who let me know that they are starting a business in this tough climate.

I put the offer out there just to celebrate the entrepreneurial spirit that is the engine that always moves us forward. It was also our own little way of getting some good news circulating. A nice reminder that there are some great things going on out there!

Got a great email from Rob and Dustin who are starting Town Accounting. They’ve got a great business model and business plan (the business plan is actually award-winning!) offering web-based accounting solutions to businesses and municipalities.

Good luck – and thanks – Rob and Dustin. We’re all rooting for you!

Starting a business? Know someone who is? Have them drop me a line at startup@4imprint.com. First 100 new businesses get 250 pens – no strings attached – with their logo to help the spread the word.

Kudos to the Lester Public Library as they try to get try to get kids to catch the summer reading bug. Great use of a promotional product in their marketing program. Just goes to show you can do some very, very clever things when the product and imprint are used together to amplify the overall message of a marketing campaign. And you don’t have to spend a fortune to get ‘un-bee-lieveable’ results.

For more pictures check out their flickr page here.