April 13th, 2012
Are you ready for square beverage bottles? Turns out the square-sided sports bottle is so much more than eye-catching.
- Square bottles actually hold more liquid than round bottles of the same height and width.
- The square shape actually allows for a more efficient use of storage space. This is valuable for both shipping and storing.
- Square sports bottles are stackable, and they don’t roll.
According to the design and environmental blog Inhabit, designer Andrew Kim developed this biodegradable concept bottle to show the impact Coca-Cola® could have simply by changing the shape of its bottle design.
This design change is coming to promotional products as well. Here’s the first example: Our exclusive PolySure Squared-Up Sport Bottle. The 24-ounce promotional water bottle comes in vibrant colors, both translucent and opaque.
The trend towards square shapes in sports bottles is still pretty new. So, be square. Your promotional items will really stand out from your competitors.
September 22nd, 2011
Whilst traveling recently, I stayed at the Hotel Hanford in Orange County.
Upon checking in, I realized there was no Starbucks® within a half-mile. So, I was thrilled to discover the hotel’s coffee service, which included coffee delivery from the hotel restaurant to my room anytime I wanted. (Latte withdrawal averted.) That was lovely.
But, what really caught my attention were the hotel’s eco-friendly toiletries.
Rather than the usual travel-sized plastic bottles of shampoo, conditioner and lotion, the hotel offered their shampoo, conditioner and lotion in coated paper containers. The products were from Gilchrist & Soames and the design was really cool. Signage explained that the packaging reduced waste by 92%. What a difference!
This made me wonder whether there might be an application for this in promotional products. What do you think?