August 31st, 2009
A phrase that we have been hearing quite a bit is ‘transparency in government.’ As a public we expect to hear what is going on within our government agencies and offices, and much of the information we get is from the internet. While the internet is a great resource to find information, there is so much out there that it can be difficult to find complete and current information.
Where can we go to find information regarding what is going on in our government? With email available, as well as social media options, there are many opportunities to communicate clearly and accurately with the public.
E-newsletters are an ideal way to communicate with the public. About 79% of adults in the U.S. are online, and 90 of these use email, so it is a quick and effective way to communicate to a large group of readers. 4imprint’s recent Government newsletter offers some valuable steps for setting up your agency’s e-newsletter.
Another option is a social media site. Facebook, for example, has over 250 million active users worldwide. This type of site offers a great way to share documentation and articles with the public, by allowing users to ‘join’ the group.
Are you currently using technology to communicate to the public? If so, I’d love to hear what you’re using and you’re applying it. If you’re not, there is no better time to get started.