Amazing what some updated colors can do for a tried-and-true product. Almost turns this promotional pen into a whole new product. Makes it a far more ‘attention grabbing’ giveaway.

Lead by our Merchandising team, and directed by our customers (who helped us select the perfect color palette via the web), we recently launched a range of classic Bic© Pens in new, metallic colors.

It’s always fun to watch new products, new designs – new colors – launch. These things generate such buzz and excitement and it’s great to see the team take such pride in their work.

You also get some fun little ‘perks’ occasionally – like this picture in Times Square!

(photo courtesy: Times Square2/PR Newswire)