FOR IMMEDIATE RELEASE
December 11, 2009
For more information contact:
Brenda Haines or Heidi Strand, Communications
On Your Mark. Get Set. Read.- The Latest Podcast and White Paper by 4imprint
Reviewing the how’s and why’s of professional book clubs and their impact on business
(OSHKOSH, Wis.)— Promotional products retailer, 4imprint dives into another interesting topic with the release of its most recent Blue Paper® and podcast: An Introduction to Business Reading Groups.
It’s been reported by the U.S. Department of Labor and Yahoo! that people who read at least seven business books a year earn a reported 2.3 times more than people who read only one.
Publishers are responding with books that speak to career advancement and fulfillment, as well as business tomes that read more like a VanityFair feature than an academic textbook; because, more and more people are seeking intelligent conversations and thought-provoking ideas through business-related reading groups.
President Tom Hayden of Shive-Hattery, an architectural engineering and consulting firm, is a big proponent of business literacy. He designed a leadership program for his company, heavily based on reading and discussion. “We looked around and realized we didn’t have enough leadership talent,” Hayden said. “We had quite a bit of management talent, but not leadership. Leaders produce change,” he explained.
Other companies have noticed similar issues and believe reading groups help address those gaps in a neutral method, where everyone has an equal voice.
“The research pertaining to reading groups and their positive impact on business excited us and thought it would excite our customers as well,” states Greg Ebel, 4imprint’s vice president of sales and marketing.
Blue Paper (4imprint’s version of a white paper) and podcast available for download at http://info.4imprint.com/bluepapers/.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.