FOR IMMEDIATE RELEASE
July 8, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
New Blue Paper™ and Podcast from 4imprint Weighs
Corporate Social Responsibility Options
(OSHKOSH, Wis.) – Corporate social responsibility has made the move from business trend to good business. Promotional products retailer 4imprint’s most recent Blue Paper, entitled Corporate Social Responsibility presents a background on the topic as well as an overview of benefits and strategies to consider when creating a corporate social responsibility strategy.
Recent studies have found that 79 percent of Americans take corporate social responsibility practices into consideration when debating a product purchase. What’s more, other findings indicate that a large number of CEOs said they plan to increase their companies’ corporate social responsibility spending by 25 percent on average.
“The most successful corporate social responsibility strategies seem to come from businesses that support their customers and the communities within which they work and build their program with that in mind,” explains Kevin Lyons-Tarr, 4imprint president. “Doing good is not only the right thing to do, but it’s good for business as well.”
Corporate Social Responsibility discusses a variety of topics related to corporate responsibility that readers will find useful when adding the tactic to their marketing mix, including: a brief history of corporate social responsibility, common goals and strategies, tips for success and concise case studies.
Read the paper or listen to the podcast in-full at http://info.4imprint.com/bluepapers/.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.