FOR IMMEDIATE RELEASE
January 5, 2012
For more information, contact:
Greg Ebel, 4imprint¬
920-236-7272, ext. 8396
New 4imprint E-Book Profiles 135 Real-Life Promotional Products Stories
(OSHKOSH, Wis.)—Promotional products work.
That’s the theme for a new e-book published by promotional products distributor 4imprint. The 143-page e-book profiles dozens of creative ways 4imprint customers are using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts to:
• build brand awareness
• raise funds for a cause
• reward a job well done
• spread the word
• create buzz
• strengthen team unity
• stand out at a tradeshow
The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products. Business, government, education and nonprofit organizations shared a wide range of ideas in the surveys. The stories include:
• “I attached $25 coupons to each spatula that read “Thanks for helping us SPREAD the word!” to give out at a Women’s Networking group. Everyone loved the spatulas and even asked for extras for their friends and family. Now everyone has our name and number in a drawer in their kitchen. We know who they will call the next time their sink is overflowing!” —Emily, Mr. Rooter Plumbing
• “To collect business cards from attendees at presentations, we started announcing a raffle for a Stadium Blanket. Instead of having people ‘forget’ to bring cards, they are now going back to their desks to get a card so they can enter the contest.” —Janine, Dallas, TX
• “We use fresh basil in our restaurant’s turkey flatbread sandwich. We sent a promotional mailing out to all our VIPs with the basil stick, reminding them of the delicious flatbreads, and a fun offer for a buy one get one free on any of our entrees. Our VIPs love getting their coupons – it helps us let them know how much we value their business.” — Emmalee, Spearfish Canyon Lodge
“We’re so impressed by the creativity of our customers and the quality, real-life examples they shared,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our hope is that these stories spark additional ideas and are helpful to others interested in promotional products.”
The free e-book is available for download at http://4impr.in/vLXOIX.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.