FOR IMMEDIATE RELEASE
April 1, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
New 4imprint Blue Paper™ and Podcast ask “What’s in an image?”
(OSHKOSH, Wis.) –Images are used across practically every communication channel to message, sell, emote and enhance content. When it comes to choosing these images, there’s more to a good image than aesthetics. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, entitled What’s in an image: Formats, copyright, design and placement, sets out to address this and other image-related topics.
“An image really is worth a 1000 words,” said Greg Ebel, 4imprint vice president of sales and marketing. “Research suggests that 72 hours after seeing a message presented with images, 65% of people can recall the message, compared to only 10% recall in people who have seen the message presented with text alone.
From what makes an image resonate with a viewer to knowing how to optimize files for the Web, the strategic use of images is practically a science in and of itself. However, successful use of images has been proven to increase design and search engine optimization, along with recall and comprehension in audiences.
This podcast and Blue Paper—4imprint’s version of a white paper—specifically addresses the basics of selecting an appropriate and effective image for use online or in print, the options for obtaining images, file formats, placement of images and the creation of image libraries. To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional information, log on to www.4imprint.com.