FOR IMMEDIATE RELEASE
August 24, 2009
For more information contact:
Brenda Haines or Heidi Strand, Communications
Latest 4imprint White Paper and Podcast:
Dollars and Sense: The Impact of Multi-Sensory Marketing
Blue Paper® features the underlying research and benefits to marketing to all senses
(OSHKOSH, Wis.)— Promotional products retailer, 4imprint releases its most recent podcast and Blue Paper (its own version of a white paper), entitled Dollars and Sense: The Impact of Multi-Sensory Marketing.
According to Author John Medina in his book Brain Rules, research studies have proven that groups exposed to multi-sensory environments always outperform those in uni-sensory environments. Their recall is better all around—in quantity of information retained, clarity and duration.
“For brands struggling to compete in today’s crowded marketplace, strategic use of sensory information can provide a critical advantage,” explains Greg Ebel, 4imprint’s vice president of sales and marketing. “When we appeal to multiple senses, our efforts are multiplied, creating powerful brands with lasting consumer connections.”
4imprint’s latest Blue Paper provides a plethora of well-researched data marketers and business owners can use and apply, including: understanding that fast music decreases spending in a retail environment, but increases turnover in restaurants, and that shoppers who touch products are more likely to purchase. These, along with many other insights, will help businesses develop and implement sensory marketing strategies.
Blue Paper (4imprint’s version of a white paper) and podcast available for download at http://info.4imprint.com/bluepapers/.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.