FOR IMMEDIATE RELEASE
October 20, 2009
For more information contact:
Brenda Haines or Heidi Strand, Communications
4imprint White Paper and Podcast Released: Body Language
Blue Paper® features common cues and interpretations of body language and
the importance of cultural awareness in nonverbal communication
(OSHKOSH, Wis.)— Promotional products retailer, 4imprint releases its most recent podcast and Blue Paper (its own version of a white paper), entitled What is Your Body Language Saying?
“Body language can be just as important as spoken language in communications,” shares Mary Curtin, 4imprint vice president of human resources. “This paper discusses cues such as facial expressions, gestures, posture and proximity which can help employers better communicate with their employees, customers or partners. It’s an interesting topic with application to associates at all levels.”
As business becomes increasingly global, companies must also be mindful of cultural differences and nuances that are present in body language. Jeanette Martin, co-author of “Global Business Etiquette” and business professor at the University of Mississippi, says that there is value in understanding cultural differences in body language even if your company has not yet reached a global market.
In addition to discussing common body language cues and body language in a cross-cultural setting, 4imprint’s latest Blue Paper provides tips on how to ensure that you are aware of and using body language in an effective way, such as:
• Copy or mimic the gestures of the person you are speaking with to make him or her more comfortable.
• Maintain a foot stance that is six to eight inches apart with feet pointed forward as it communicates a relaxed and attentive state.
• Balance eye contact so you are looking directly at someone 80-90 percent of the time. More and it appears disconcerting, less and it shows disinterest.
These, along with many other practical non verbal recommendations, are available for download as a Blue Paper and as a podcast at http://info.4imprint.com/bluepapers/.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.