March 15, 2010
For more information, contact:
Brenda Haines or Heidi Strand, Communications
4imprint White Paper and Podcast Focuses on Green Marketing
(OSHKOSH, Wis.) –What once was a marketing approach aimed at a niche consumer, green marketing is increasingly reaching mass adoption. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, Green marketing, explores this shift and examines advantages and disadvantages to businesses entering the green market.
From 2008 to 2009, consumer demand for green products grew 15 percent and 70 percent of consumers now say they would purchase a green product over a comparably priced, non-green option. Additionally, studies have found that a certain degree of green consumerism exists in all markets.
“Research seems to suggest that the green consumer exists in a much wider demographic base than marketers originally had thought,” said Kevin Lyons-Tarr, president of 4imprint. “Businesses have the opportunity to appeal to new audience segments with products and marketing materials designed with green in mind.”
In addition to illustrating this research, Green marketing offers a:
• Primer on green marketing lingo
• Summary of today’s green consumer
• Overview of FTC guidelines on green marketing
• Review of successful green marketing strategies and campaigns
• Reasons why to pursue and sell green or eco-friendly products
• Explanations on what makes a green product “green”
To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars and much more. For additional information, log on to www.4imprint.com.