FOR IMMEDIATE RELEASE
October 15, 2009
For more information contact:
Brenda Haines or Heidi Strand, Communications
4imprint White Paper and Podcast: Becoming a Thought Leader
Blue Paper® features the benefits and how-tos of thought leadership
(OSHKOSH, Wis.)— Promotional products retailer, 4imprint announces its most recent podcast and Blue Paper (its own version of a white paper), entitled Becoming a Thought Leader.
People who strategically cultivate industry insight to build foresight are thought leaders. They are more than experts, they are innovators with the ability to influence organizational change, sustainability and brand integrity.
“It’s thought leaders that help us question our methods, provide us vision and encourage us to stretch our thinking”, said Kevin Lyons-Tarr, president of 4imprint, “so this paper discusses the benefits of thought leadership and reviews tips to bring the thought leader out in all of us.”
Thought leadership is a business strategy that requires a continuous cycle of research, planning, effort and review. This Blue Paper outlines the benefits of thought leadership, poses questions to ask before pursuing thought leadership, illustrates steps to becoming a thought leader—including developing a strategy and an effective message—and presents case studies of successful thought leadership.
Blue Paper (4imprint’s version of a white paper) and podcast available for download at http://info.4imprint.com/bluepapers/.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.