FOR IMMEDIATE RELEASE
March 22, 2011
For more information, contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396
4imprint’s newest Blue Paper and Podcast Highlight Experiential Marketing
(OSHKOSH, Wis.) – Does the brand define the experience—or is it the other way around? This is the question posed in the latest Blue Paper™ and podcast from promotional products retailer 4imprint, Experiential Marketing: Selling the Experience.
“Experiential marketing is a fun strategy that allows users to interact with a brand and its products or services firsthand,” explains Greg Ebel, vice president of marketing for 4imprint. “Through tactics like product demonstrations, interactive point-of-sale displays and more, it provides an opportunity for customers to engage with a brand.”
This engagement ultimately aims to diminish the disconnect between what a company says about its offerings and what customers actually encounter.
In addition to providing an overview of experiential marketing and its relation to customer experience management, 4imprint has compiled research in this Blue Paper and podcast that covers:
• Exploring opportunities to integrate experiential marketing into your current mix;
• Setting goals and identifying target audiences for experiential marketing campaigns;
• Developing experiential marketing strategies and tactics;
• Measuring experiential marketing efforts; and more!
To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.