FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Website Redesign: When and How Featured in 4imprint’s
New Blue Paper and Podcast

(OSHKOSH, Wis.) – Website design trends and technology are changing by the minute. Sites that aren’t staying current might be overlooked by consumers and may be delivering diminished returns to the businesses and organizations that created them. So what’s a business to do? The newest Blue Paper™ and podcast from promotional products retailer 4imprint, Web Redesigns, offers marketers everywhere a guide on when and how to approach website redesigns.

“The redesign process is part of the lifecycle of any business’s website,” shares Greg Ebel, vice president of sales and marketing for 4imprint. “But it’s hard to decide when to make the jump. We’ve pulled some great research and resources together to help our customers develop a plan.”

In this Blue Paper and podcast, 4imprint opens the discussion of the website redesign by focusing on topics that include:

• When to approach a website redesign;
• How to develop a plan and assemble a team;
• Examples of the latest trends in website design;
• Tips for writing Web copy;
• Website testing and measurement; and
• More!

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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