FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Turning Fails into Wins:
4imprint Explores the Topic of Failure in New Blue Paper and Podcast

(OSHKOSH, Wis.) – Statistics on failed startups, crisis communications and major faux pas abound in the business world can be cautionary tales for what not to do. The newest Blue Paper™ and podcast from promotional products retailer 4imprint, however, looks at failure from a different perspective. Succeeding at Failure looks at how to identify, cope and learn from business failures big and small in order to find the silver lining.

“Some of the best ideas and the greatest discoveries have emerged from something that was originally deemed a ‘failure’ at some level,” says Kevin Lyons-Tarr, president of 4imprint. “This Blue Paper and podcast compile great perspective from industry leaders and educators on how look at failure in a productive way, turning setbacks into successes.”

According to the Blue Paper and Podcast, experts believe that failure can actually help businesses if coped with correctly by helping leadership recognize what doesn’t work, how to keep options open, new ways to attract and retain resources, develop an intuitive team and more.

Succeeding at Failure also covers:

• What defines failure;
• How to identify failure;
• How to cope with and learn from failure;
• And more!

To read this Blue Paper, or download the podcast, visit http://info.4imprint.com/bluepapers/succeeding-at-failure/.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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