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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

The Art and Science of Referrals:
4imprint Presents Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Countless research studies agree, employee and customer referrals are good for business. One such study from the Journal of Marketing indicated that the average value of a referred customer is at least 16% higher than that of a non-referred customer with similar demographics and time of acquisition. In this month’s Blue Paper™ and podcast, The art and science of referrals, promotional products retailer 4imprint discusses the research behind a successful referral program, how to implement one and the outcomes a business can expect.

“Businesses and marketers know how powerful word-of-mouth marketing is,” notes Greg Ebel, 4imprint’s vice president of sales and marketing. “We wanted to explore referral strategies, success stories and best practices in this month’s paper and podcast.”

The art and science of referrals, includes information from a variety of sources all of which help to provide readers with answers to these questions:

• What criteria must be in place for someone to refer an employee or customer to your business?
• How can a business enhance or start a new referral program?
• What characteristics underscore a successful referral program?
• Should a business pay or not pay for a referral source?
• When should your business give referrals?
To read about this research and more, download this Blue Paper or podcast, at http://info.4imprint.com/bluepapers/the-art-and-science-of-referrals/.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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