FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Take your blogging to the next level with 4imprint’s
Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – With more and more businesses blogging, the need for blogging strategies and unique content creation is greater than ever before. The latest Blue Paper™ and podcast from promotional products retailer 4imprint, The (intermediate) blogger’s guide to blogging, addresses how businesses can go beyond the basics of blogging in order to maintain a successful blog that’s read far and wide.

“Once thought of as a trend, blogging continues to have a place in the mix,” said Greg Ebel, vice president of sales and marketing for 4imprint. “This paper goes one step further, more of an intermediate look at strategies and thoughts to consider if you’re looking to continue increasing your blog’s reach.”

Research suggests that by 2012, 43 percent of businesses with an online presence will have a public-facing blog used specifically to drive online marketing efforts. With this increase in blogging for business, new trends have emerged as businesses and marketers continue to embrace blogging as a mainstay in their communications arsenals.

In this Blue Paper and podcast, 4imprint presents these trends as well as addresses:

• How and when to revisit blog strategies;
• New ideas for content creation;
• Tips for engaging blog readers;
• Ways to promote blogs;
• New tools for calculating ROI; and
• The monetization of blogs

To read The (intermediate) blogger’s guide to blogging, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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