FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Putting Personality Assessment Tools to Work for Business:
The latest Blue Paper and Podcast by 4imprint

(OSHKOSH, Wis.)— An article that appeared in Workforce Management estimates the Myers-Briggs Type Indicator personality assessment is administered over 2.5 million times every year. But why? And, to what effect? These are the questions promotional products retailer 4imprint seeks to answer in its latest Blue Paper® and podcast.

Research from Psychology Today indicates about 80 percent of Fortune 500 companies utilize personality assessments to gain a deeper understanding of employees. The information gathered within these organizations is used for a wide variety of purposes: coaching, employee development and team-building. For some organizations, they are used even before an individual is offered a job. With the high cost of recruiting and retaining key talent, and the high numbers of job seekers, it’s no surprise that companies are looking for relatively low cost solutions to help mine the avalanche of applicants.

“This Blue Paper covers all angles of the subject, hopefully giving businesses of all sizes helpful information regardless of whether they have used personality assessments in their company or not.” suggests Mary Curtin, vice president of human resources for 4imprint.

Personality plus: Putting personality assessment tools to work for business delves into this topic as well as covering:

• A brief history of personality assessments
• Both sides of the research
• The type of assessments most commonly used
• The risks and factors affiliated with utilizing personality assessments in the workplace
To read this Blue Paper, or download the podcast, visit http://info.4imprint.com/bluepapers/personality-assement-tools-for-business.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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2 Responses to “Putting Personality Assessment Tools to Work for Business: The latest Blue Paper and Podcast by 4imprint”

  1. Veronica

    I need to order 1000 lanyard #111559 with the buldog clip and with the imprint of http://www.GNYCYouth.com.com and Adventist Youth Ministries, please give me a response, I have an event on January and need this item soon. thanks Veronica

    Reply
    • sloritz@4imprint.com

      Hi Veronica, I have sent your request to one of our Customer Service Representatives, Richard S.. He will be in contact with you today regarding the order you’d like to place! Thanks!

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