FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Promotional Products Retailer 4imprint Releases Memory Training Blue Paper® and Podcast: Understanding Memory Training and the Benefits to Your Business

(OSHKOSH, Wis.)—Released by promotional products retailer 4imprint, Creating a
Smarter Organization by Exercising Employee Brainpower Blue Paper® and its accompanying podcast provide a look at memory training, including how the brain works and what types of memory training are available, as well as the research into the effectiveness of such training, whether intended for business or personal improvement.

Similar to white papers, 4imprint’s free Blue Papers® feature relevant marketing and operational practices, research and tactics for its customers. Creating a Smarter Organization by Exercising Employee Brainpower was developed to help organizations determine how memory training works and whether it is an effective tool to increase their company’s productivity.

According to a recent article in the New York Times, which was related to a study published in The Proceedings of the National Academy of Sciences, it is possible to train people to be more intelligent–actually increasing the brainpower they are born with.

Other ideas considered are Idea Mapping, mnemonics, employee wellness programs, memory training courses and regularly-performed brain workouts, all of which can help businesses looking to better their employees, improve client relationships, create polished presentations, or simply to have greater focus during important meetings.

The business world’s increasing focus on cognition has kept experts like 4imprint customer Jamie Nast of NastGroup busy, who said her Idea Mapping learning workshop and whole-brained visual thinking tool promises to enhance productivity, memory, note-taking skills, thought organization, planning and communication.

“It mirrors the natural way the brain associates information and allows people to discover their own potential in a tangible and practical way,” said Nast.

“Businesses are seeking every advantage they can find in today’s competitive environment,” indicates Kevin Lyons-Tarr, President, 4imprint. “We thought this was an interesting method to gain an edge and strengthen not only your associates, but your company as a whole.”

About 4imprint Blue Papers®
4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social networking, search engine optimization (SEO) and guerilla marketing.

Most Blue Papers® also have corresponding podcasts which can be downloaded at the Blue Paper® Web site or through iTunes.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.

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