FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Package Design: A Primer for Marketers
4imprint Presents Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Research indicates that roughly 70 percent of Americans have accidentally purchased a product in the last year due to packaging confusion, and many have made a mistaken purchase more than once. This month’s Blue Paper™ and podcast from promotional products retailer 4imprint, Package design: A primer for marketers, offers insight on this fact and more.

“At the root of packaging is branding and that’s something that’s important to our customers,” says Greg Ebel, vice president of sales and marketing for 4imprint. “We hope this blue paper interests them and that the articles we found from industry experts offers valuable insight.”

Many resources available today speak directly to designers and creative directors, while this Blue Paper and podcast take a different approach—using case studies, design theory and marketing concepts to help illustrate how package design and marketing work together.

In particular, Package design: A primer for marketers touches on:

• Why packaging matters
• How packaging and marketing go hand-in-hand
• What makes for great package design
• How to develop a package design strategy
• Recent trends in package design and more
To read this Blue Paper, or download the podcast, visit http://info.4imprint.com/bluepapers/packaging-design/.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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