FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546
Online polling basics for business:
Newly released Blue Paper and podcast by 4imprint
(OSHKOSH, Wis.) – Polling is not just for politics. In fact, online polling can reveal valuable customer insight that can be used to help create innovative and in-demand products and services, helping businesses stay on top of what customers want. The latest Blue Paper®, podcast and infographic from promotional products retailer 4imprint® can be used as a guide for businesses looking to implement a new online polling initiative.
From traditional polling methods to online polling tools, gathering polling data has changed dramatically. This Blue Paper provides a snapshot of polling today with a step-by-step guide for designing, implementing and refining polls. Organizations will also learn how to use data gleaned from the polls to effectively respond to customers in personal way that builds business.
“Organizations looking for ways to get a snapshot of customer sentiment may find this Blue Paper helpful,” says Greg Ebel, vice president of sales and marketing, 4imprint. “It looks at both polling basics and best practices, which could be useful for organizations already polling their customers or for those who want to give it a try.”
This Blue Paper and podcast will cover:
- A history of public opinion polling
- Traditional polling methods
- Online polling tools
- Polling question guidelines
- How to use polling data for good
- And more!
Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast and view the infographic.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.
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