FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

New Research Shows 75 Percent of Organizations Planning a 2015 Holiday Party

(OSHKOSH, Wis.)—Three out of four organizations plan to host an employee holiday party this season, according to a nationwide survey of human resource professionals conducted by promotional products retailer 4imprint.

Of the 25 percent who do not plan to host a party this year, 28 percent of them will give business gifts to employees, and 21 percent will give a monetary bonus for reaching a business goal. Among other findings:

  • While most companies plan a professional or business casual event, 11 percent will host a formal, black-tie affair, while 25 percent say their party will be casual.
  • Fifty percent of businesses will invite spouses and guests, while another 38 percent invite employees only.
  • More than 71 percent of companies plan to spend the same amount on their parties this year compared to 2014. More than 17 percent say they will spend more, and 3 percent said they did not host a party in 2014 but plan to this year.
  • Of those who use promotional products at their holiday party, 15 percent will give them as team thank you gifts, while 12 percent will use party favors.

The research is published in the Fall 2015 issue of amplifyTM, 4imprint’s digital magazine, which is available for download in the App Store or on Google Play™.

“Holiday parties can be a great way to thank teams and build camaraderie, but little data exists about these annual events,” Kevin Lyons-Tarr, CEO, 4imprint. “This research helps fill that void by giving human resources, administrative and other leaders a way to compare how their plans and traditions match what is happening in the rest of the country.”

Amplify’s Fall 2015 issue also includes business gift-giving ideas and success stories, advice on choosing promotional products for events and year-end fund-raising tips for nonprofit organizations.

Amplify is available for free on the App Store for iPhone, iPad and iPod touch. Amplify is also free for AndroidTM, on Google PlayTM. Android and Google Play are trademarks of Google Inc. The issue is also available online at info.4imprint.com.

About 4imprint

4imprint is part of 4imprint Group plc, which is publicly traded on the London Stock Exchange. The Group serves hundreds of thousands of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland.  4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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