FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

New 4imprint Blue Paper and Podcast Explore
Things to Consider When Marketing to Youth

(OSHKOSH, Wis.) – Youth marketing is a powerful and growing approach in today’s increasingly digital landscape. The latest Blue Paper™ and podcast from promotional products retailer 4imprint, Marketing to today’s youth, explores how and when businesses should consider employing a youth marketing strategy.

Statistics show that 8- to 12-year-olds spend $30 billion of their own money each year and influence another $150 billion of their parents’ spending. Additionally, more and more marketers are realizing the value in reaching out to younger audiences: Companies today spend upward of $17 billion annually on marketing to kids, compared to $100 million spent in 1983.

“In spite of this spending power, marketing to youth is a touchy subject for many brands,” shares Greg Ebel, vice president of sales and marketing for 4imprint. “The research we uncovered highlighted the necessity of brands needing to be especially careful to market in transparent and ethical ways that truly serve this segment’s interests.”

Topics covered in Marketing to today’s youth include:

• A definition and explanation of the benefits of youth marketing
• An overview of Generation Z
• A plan for developing a youth marketing strategy that works
• An exploration of youth marketing tactics, tools and channels
• Youth marketing case studies and anecdotes
To read this Blue Paper, or download the podcast, visit
http://info.4imprint.com/bluepapers/marketing-to-todays-youth/.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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