FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Navigating RFPs: Tips for Achieving Success from Development to Response
4imprint’s Newest Blue Paper® and Podcast Helps Demystify the Process

(OSHKOSH, Wis.) – Whether you are a business leader looking to outsource a specific project for the best value, or a service supplier who wants to write proposals that sell, navigating Requests for Proposals (RFPs) can be complicated, time-consuming and cause for stress. Promotional products retailer 4imprint® has released their latest Blue Paper and podcast entitled Navigating RFPs: Tips for achieving success from development to response that will offer helpful information for businesses at all points along the process.

On one side, RFPs require creating documentation that will solicit bids and solutions from vendors who will be the strongest fit for a project. From the other side, RFPs require an ability to be agile and respond comprehensively to a tight-timeline request. On both sides, is a significant investment of time and resources.

“RFPs can be an important part of doing business in a wide range of industries,” explains Greg Ebel, vice president of sales and marketing for 4imprint. “We hope this Blue Paper will help companies navigate the RFP process from start to finish, using best practices that will benefit both the RFP recipient and developer.”

Through this Blue Paper and podcast, businesses will learn:
• When the time is right to develop an RFP
• A suggested outline for development of an RFP
• What questions to ask before responding to an RFP
• Tips for responding that can increase your chances of success

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Paper
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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