FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Marketing to Baby Boomers: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) –The Baby Boomer demographic accounts for a quarter of the nation’s population, and controls more than half of consumer spending. As Baby Boomers enter retirement age, companies are redefining marketing strategies to effectively reach this powerful demographic. Boomers are not only tech savvy, but they are also among the biggest buyers of technology and cars, according to Marketing to Baby Boomers: Dispelling myths and identifying strategies to reach the largest and most profitable market, a new Blue Paper, podcast and infographic from promotional products retailer 4imprint.

“If marketing to the Baby Boomer generation is something your organization is looking at, this Blue Paper may be interesting to you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It highlights some proven strategies for marketing to Boomers and dispels some of the common myths associated with marketing to this demographic.”

This Blue Paper and podcast provides a comprehensive look the best ways to reach the Baby Boomer demographic. Expect to find:

• An overview of the online habits and purchasing behaviors of Baby Boomers
• What not to do when marketing to the Baby Boom demographic
• How to be authentic and get the message right when marketing to Boomers
• Fundamental tips on how to develop a social media strategy
• A brief overview of the concept of ageless marketing

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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