FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Location-Based Social Network Marketing:
4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) –The newest Blue Paper™ and podcast from promotional products retailer 4imprint, Location, location, location: A primer on location-based social network marketing, is an overview of the most utilized location-based social networks, strategies to incorporate them into a business’ marketing efforts and demographics related to their affiliated audiences.

Geolocation technology and location-based social networking (LBSN) marketing is garnering a lot of buzz in the tech sphere and attracting large corporations. Despite this media hype, LBSNs are not yet widely used by the general population. According to leading independent research organization Forrester®, as of July 2010, only 4 percent of U.S. online adults surveyed had ever used a LBSN application on their mobile phones.

“Even though usage may be minimal at this point, it is growing quickly and adoption is increasing,” said Greg Ebel, vice president of sales and marketing for 4imprint. “Geolocation is an interesting opportunity, so we thought a Blue Paper might be helpful for those wanting to know more.”

According to a July 2010 study by Webroot, an online security solutions provider, the primary motivations for using geolocation applications include:

• To get informed about an individual, business, product or service (67 percent)
• To meet up with friends (43 percent)
• To meet new people (13.9 percent)
• To play related competitive games (8.7 percent)

From Foursquare™ to Gowalla to Yelp®, LBSNs and the marketing strategies surrounding them are going to continue to increase as usage does. To learn more about this topic, read 4imprint’s Blue Paper, or download the podcast by visiting www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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