FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Latest Blue Paper and Podcast from 4imprint Explores What Businesses and Marketers Need to Know About Intellectual Property Laws

(OSHKOSH, Wis.) – Businesses based on intellectual property drive more economic growth in the United States than any other single sector. Yet, many are not protecting the very assets that are responsible for their success either because they do not understand the need or the legalese. Promotional products retailer 4imprint’s new Blue Paper, called Copyrights, trademarks and patents breaks down the basics of intellectual property law and aims to explain the importance of each to both the business and the consumer.

The United States Patent and Trademark Office (USPTO) estimates that the cost of piracy, counterfeit and all-out theft of intellectual property equates to roughly $250 billion or 750,000 jobs per year – indicating a need for more businesses and entrepreneurs to become more knowledgeable and vigilant where copyrights, trademarks and patents are concerned.

“Businesses and entrepreneurs have significant professional and personal investment in the content, products and services they create,” says Greg Ebel, vice president of sales and marketing for 4imprint. “It’s a good idea to take the necessary steps to protect these investments, which often means seeking intellectual property rights protection.”

Copyrights, trademarks and patents covers the following topics and more:

• The definition of intellectual property
• A brief overview of the rich history behind intellectual property law
• A detail breakdown of copyrights, trademarks and patents that includes definitions, why rights are important, how to obtain protection, what to do if someone infringes upon your rights

Read the paper or listen to the podcast in-full at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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