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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Latest Blue Paper and Podcast from 4imprint
Asks “What’s the Future of Public Relations?”

(OSHKOSH, Wis.) –A recent study by Veronis Suhler Stevenson points to public relations as the fastest-growing industry between now and 2015. Yet, public relations is also proving to be one of the fastest changing industries thanks to the Web. The latest Blue Paper® and podcast from promotional products retailer 4imprint explores the near future of PR and what it could mean for businesses everywhere.

“This Blue Paper and podcast are a compilation of research we found from industry thought leaders and experts on where they think the field is headed”, said Greg Ebel, vice president of sales and marketing for 4imprint. “PR is continuing to evolve so we thought the topic would be one our customers might enjoy.”

Many of the experts referenced and quoted in this Blue Paper believe that the biggest change facing PR in the years ahead will be businesses ability to adapt and respond effectively to the world of real-time. The future of public relations delves more deeply into these changes as well as covering:

• A brief history of public relations
• The need for real-time response in communications
• The changing use of press releases
• Content and context in public relations
• Case studies and more!
To read this Blue Paper, or download the podcast, visit http://info.4imprint.com/bluepapers/the-future-of-pr/.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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