FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Latest 4imprint White Paper and Podcast:
Professional Associations: Putting Them to Work For You

Blue Paper® expands on the values of professional associations for
individual professionals and businesses.

(OSHKOSH, Wis.)— Promotional products retailer, 4imprint releases its most recent podcast and Blue Paper (its own version of a white paper), entitled Professional Associations: Putting them to Work for You.

Dick Knapinski, public affairs director for the Experimental Aircraft Association (EAA), a professional and enthusiast association for those in the aviation industry, says that what’s true of EAA is often true of most professional associations, “Organizations serve as the catalyst that allows members a way to find information and to share experiences.”

Membership in a professional association can return invaluable benefits—professional development, access to industry publications, discounts, networking opportunities, and more. But, you can’t just sign up and expect the rewards to pour in.

“Membership in a professional association—as an individual or as a business—can be a valuable resource,” shares Mary Curtin, 4imprint vice president of human resources. “But these memberships need to be chosen wisely and used effectively. Then you can expect to expand your knowledge base and your client list while creating visibility within an industry.”

4imprint’s latest Blue Paper provides insight to the benefits of membership in professional associations as an individual and as a business. It addresses what individuals and businesses should be looking for when identifying professional associations to join, policy and guideline considerations for employers, tips for networking at your first professional association event, and keys to getting the most out of membership.

Blue Paper (4imprint’s version of a white paper) and podcast available for download at http://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.

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