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Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Improving Customer and Employee Engagement with Gamification
4imprint’s Latest Blue Paper

(OSHKOSH, Wis.) – As a business strategy, gamification continues to expand. That’s due, in part, to research showing game thinking and mechanics may improve employee and customer engagement. From innovation management to recruiting and hiring, training, personnel development, and more, gamification is being used with a wide range of industries and people.

Promotional product retailer 4imprint’s newest Blue Paper®, podcast and infographic, entitled Ready, set, play: Use gamification to improve customer and employee engagement, explains the ideas behind gamification and shows how some companies use game-based ideas to drive growth and increase customer and employee satisfaction.

“Organizations looking for new ways to engage customers or employees may want to take a look at gamification,” said Greg Ebel, vice president of sales and marketing at 4imprint®. “This Blue Paper looks at both the basics and some different approaches organizations may find helpful.”

This Blue Paper and podcast provide a comprehensive look into the idea of gamification. Expect to learn:

• The basic concepts and terms used in gamification strategies
• What can be gamified
• How to develop a gamification strategy
• The challenges of gamification
• Key questions to ask when considering gamification

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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